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Rolls belongs to the Eurostile font style, which was created in the seventies by Aldo Novarese. All the usually round letter parts are here converted into straight lines with short corner curves. They thereby acquire an inward openness. To the exterior, however, the verticals follow one after the other, which was already regarded as nicely ornamental, though less reader-friendly, in the broken typefaces of the Middle Ages. In the case of Rolls, some letters were given greater definition by means serifs rather than corner curves. It is rather like a semi-sans-serif and is spaced very tight. It unfolds it charms with the comparatively gentle and zestful accompanying italic.